Genus
Brand Audit
Brand Strategy
Brand Identity System
Corporate Collateral
Brand Guidelines
UX/UI Design
Website
Rebranding Genus was about more than updating their look—it was about expressing their integrity and leadership in responsible investing. We wanted the identity to feel confident yet human, rooted in purpose but built for growth. Every design decision was made to reflect Genus values and connect with a new generation of conscious investors.
Impacting the future today.
Genus Capital Management is an investment firm specializing in sustainable, fossil-free, and impact investing. Since 1989, they’ve helped individuals and institutions align their portfolios with their values—offering data-driven, transparent, and ethically independent wealth management that delivers both performance and purpose.
We reimagined Genus Capital Management’s identity and visual direction to reflect their leadership in sustainable investing. The new brand captures their values-driven mission with a clean, modern visual system and clear, confident messaging. From identity to launch materials, every touchpoint was redesigned to elevate credibility, clarity, and connection across audiences.
